6 ads are live right now, including 6 new this week · total spend $1,317
Media mix
Video3 ads · 50%
Image3 ads · 50%
Carousel0 ads · 0%
👤 Top personasThe Mirror Checker 2.6% CTRThe Overwhelmed MindThe Melatonin Skeptic
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📐 Top anglesAnti-gummy comparison 3.1%Vanity / dark circles 2.6%Racing mind
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🪝 Top hooksSpoken quote 38%Claim / contrast 31%Identification
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🎥 Top creatorsRebecca Collins, 49 3.1%Lauren Brooks, 36 2.6%Megan Parker, 52
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🎬 Top formatsUGC talking headStatic comparisonPodcast / interview
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6 ads
The actual opening line of every ad, the first 3 seconds that decide whether it gets watched. Sorted by how many ads use it.
Primary text of every ad, with CTR. Look for the opening pattern that keeps winning.
The headline under each creative.
Where the clicks go, a great ad on the wrong page still loses.
Who each creative speaks to, with the audience description behind the label.
Who filmed it. Track which creator (and which age) keeps landing, so you know who to book again.
An angle is the argument for why sleep matters to this person. Scorecards below give the read; the list underneath is the quick reference.
Angle scorecards
Angle × format, where does the argument land?
All ad angles
The product claims doing the selling.
The deeper want each ad taps into.
The feeling the ad aims to trigger.
The narrative structure, how the story is told.